Javier Pastora
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Process and AI operator · Companies of 10 to 200 people

I build products and new business lines with AI

I redesign how your team works (sales, operations and reporting), I put AI where it makes sense and I stay until it works. Judgment first, automation after.

Book a diagnostic (30 min)See cases

Fractional COO. Previously CEO of Evolve: from 2 to more than 35 people and from under €100,000 to more than €4 million in annual revenue.

Santa Lucía
Santa Lucía01
Javier Pastora en Bali corriendo
Bali corriendo02
Javier Pastora en grabación
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Javier Evolve
Javier Evolve04
The Evolve team in their offices

2023–2024

Evolve · Building and scaling a B2C business

As CEO of Evolve, I led its build and scale: between 2023 and 2024 it grew from 2 to more than 35 employees and from under €100,000 to more than €4 million in annual revenue.

Employees
2 → more than 35
Annual revenue
Under €100,000 → over €4 million

I now work as a Fractional COO. I led that growth as CEO of Evolve.

Read the Evolve case

Recent ideas

Ideas on product, business building, operations and artificial intelligence.

Lifestyle2026

Is Bali the golden cradle of digital entrepreneurship?

A personal and professional reflection on Bali as an environment for entrepreneurship, energy, community, physical care and a more conscious way to grow.

Events2026

Club Twilio ISV Barcelona: technology, AI and partner collaboration

A Barcelona gathering to connect with companies building new forms of communication, adding artificial intelligence to customer interactions and designing better customer experiences.

Lifestyle2026

How to improve your work performance by taking care of your health

A practical reflection on how physical care, daily habits, and personal energy directly affect clarity and work performance.

My more personal side

I show up as I am, so I can keep my habits and my health above any project.

Confianza

Organizations and teams

Organizations that have been part of my work across business, teams and systems.

Salescaling
Vixiees
Adidas
Nike
Evolve

Businesses and systems I’ve helped build

Process and AI operator for companies of 10 to 200 people. Judgment first, automation after.

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Evolve Experience: organizing an event for more than 500 people

Evolve

2023–2025

Evolve Experience: organizing an event for more than 500 people

02
Goodbye adidas, Tschüss Germany

Personal

2021–2022

Goodbye adidas, Tschüss Germany

03
Building Evolve from scratch

Evolve

2023–2025

Building Evolve from scratch

Evolve Experience: organizing an event for more than 500 people
FunnelEvolve· 2023–2025

Evolve Experience: organizing an event for more than 500 people

Organizing Evolve Experience at Teatro Goya in Madrid: guests, sponsorships, community and retargeting to turn attendees into students.

More than 500 attendees, with attendees converted into students through subsequent follow-up.

What teams say

“Nuestro % de conversión en tienda creció un 10% gracias al conocimiento y a los procesos que introdujo Javier.”

Bernd Radovic

Multilocation Manager · Adidas

Newsletter

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Contact

Tell me what is breaking in your operation

Tell me the process, the team and where it gets stuck. Phone is optional.

Javier Pastora

Process and AI operator for companies of 10 to 200 people. Judgment first, automation after.

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